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About Our Ads

Effective Date:  December 9, 2019
Last Updated: January 3, 2024

1. We use common tracking technologies.

We collect personal information about users over time and across different websites when you use this website.  We also have third parties that collect personal information this way. To do this, we use several common tracking tools. Our vendors may also use these tools. In this policy “we” and “us” refers to both Triple E Canada Ltd. and our vendors. These tools may include browser cookies. We may also use web beacons, pixels, flash cookies, and similar technologies.

This page summarizes our use of common tracking tools. For more information, please read our Privacy Policy. To submit a Do Not Sell or Share My Personal Information request, or to opt out of certain forms of targeted advertising on our websites, see Section 7 below.

2. We use tracking technologies for a variety of reasons.

We use tracking tools, including cookies and pixels, on our websites.  Third parties also use cookies on our sites. We and our third party suppliers and partners use tracking tools:

  • To recognize new or past visitors.
  • To improve our website and to better understand your visits on our websites.
  • To personalize your experience when you use our websites.
  • To integrate with third party social media websites and platforms with our websites.
  • To serve you with interest-based or targeted advertising (see below for more on interest-based advertising), both on our websites, and on other websites.
  • To observe your behaviors and browsing activities on our websites, and over time across multiple websites or other platforms.
  • To better understand the interests of our customers and our website visitors.

3. We engage in interest-based advertising.

We and our partners display interest-based advertising using information gathered about you over time across multiple websites or other platforms. This might include apps.

Interest-based advertising or “online behavioral advertising” includes ads served to you after you leave our website, encouraging you to return. They also include ads we think are relevant based on your browsing habits or online activities. These ads might be served on websites or on apps. They might also be served in emails. We might serve these ads, or third parties may serve ads. They might be about our products or other companies’ products.

4. How do we gather relevant information about you for interest-based advertising?

To decide what is relevant to you, we use information you make available to us when you interact with us, our affiliates, and other third parties. We gather this information using the tracking tools described above. For example, we or our partners might look at your purchases or browsing behaviors. We might look at these activities on our websites or the websites of others.

We work with third parties who help gather this information. These third parties might link your name or email address to other information they collect. That might include past purchases made offline or online. Or, it might include online usage information.

5. You can control certain tracking tools.

Your browser may give you the ability to control cookies. How you do so depends on the type of cookie. Certain browsers can be set to reject browser cookies. To control Flash cookies, which we may use on certain websites from time to time, you can go here. Why? Because Flash cookies cannot be controlled through your browser settings.

Our Do Not Track Policy: Some browsers have “do not track” features that allow you to tell a website not to track you. We will respond to opt-out preference signals to the extent required by applicable law for your browser or device, but we cannot link this information to your account and we do not respond to “do not track” signals.

If you block cookies, certain features on our sites may not work. If you block or reject cookies, not all of the tracking described here will stop.

The specific types of cookies and tracking tools served through our sites are described in more detail below.

6. You can opt-out of online behavioral advertising.

The Self-Regulatory Program for Online Behavioral Advertising provides consumers with the ability to opt-out of having their online behavior recorded and used for advertising purposes. To opt out of having your online behavior collected for advertising purposes, click here.

The Digital Advertising Alliance also offers a tool for opting out of the collection of cross-app data on a mobile device for interest-based advertising. To exercise choice for companies participating in this tool, download the AppChoices app here.

7. COOKIE SETTINGS / DO NOT SELL OR SHARE MY PERSONAL INFORMATION

Please note that we may allow certain companies to place tracking technologies like cookies on our sites, which allow those companies to receive information about your activity on our sites that is associated with your browser or device. Triple E and these companies may use this data to customize content for you and to serve you more relevant ads on our sites or other sites. Please use the button below to opt-out of all non-essential cookies / opt-out of targeted advertising / opt out of the sale or sharing of your personal information through cookies and other tracking tools.

Your current state:


Keep in mind that your selections are specific to the device and browser you are using. If you want to opt-out on multiple devices or browsers, please complete this process for each device and for each browser. Your selections are also deleted whenever you clear your browser’s cache.

8. ESSENTIAL COOKIES AND TOOLS

These cookies and tools are necessary to provide you with services available through our sites and to use some of our sites’ features. Without these tools, our sites and certain features may no longer work.

Provider

Why We Use It

Calendly To identify trusted web traffic
Cloudflare To distinguish human from bot traffic and show site content
Dropbox To prevent cross site request forgery and to implement site content
Disqus To add comments to the site from users and remember user credentials
Vimeo To distinguish human from bot traffic and show site content
Stripe To process purchases on our Site
MailChimp To distinguish between humans and bots
Google Tag Manager To control and manage loading of other cookies, tools, and tags on our sites
Wufoo To recognize users across pages of our Site, including when completing a web-based survey, and detect errors
Intercom To implement a live-chat feature on our Site; To recognize users and optimize their experience with the chatbot; and To determine what pages on our Site users view, and which support notifications users have seen
Cookiebot To store a user’s agreement to or rejection of cookies

 

9. PERFORMANCE AND CUSTOMIZATION TOOLS

These cookies and tools help enhance the performance and functionality of our sites. These tools may also help us understand how our websites are being used, or how effective our marketing campaigns are. We may also use these tools to help us customize our sites. Without these tools, certain features on our sites may no longer work.

Provider

Why We Use It

Calendly To allow us to add events to users’ calendars, if users ask us to do so
Dropbox To recognize users’ preferred language and country setting
Google To store user interaction with the map in order to optimize its functionality
Intercom To remember whether a user has minimized or closed certain pop-up messages and allow the chat box to function
MailChimp To recognize when a user subscribes to our emails
Vimeo To store user preferences when playing embedded videos (e.g., volume or video quality) and to see which pages users have viewed
YouTube To determine the optimal video quality based on users’ device and network settings
Disqus To allow our comments section and chat box to function

 

10. ADVERTISING TOOLS

These cookies and tools are used for interest-based advertising purposes, as described in more detail above.

Provider

Why We Use It

Google AdWords,
Double Click
To target ads based on user behavior across multiple websites and platforms. For more information about Google’s privacy controls, visit https://safety.google/privacy/privacy-controls/. You can opt out of certain information collection through these tools by downloading the opt-out browser add-on available at: tools.google.com/dlpage/gaoptout. You can also visit http://www.google.com/safetycenter/tools/#manage-your-ads-preferences.
Google Analytics To manage and understand how users use the sites, including the browser and device used to access the sites. To look at what sites users come from, how they find our sites, and what sites users visit when they leave us
Meta / Facebook To target ads based on user behavior across multiple websites and platforms. If you are a Facebook user, visit this site to learn how to adjust your Facebook ad settings and preferences: https://www.facebook.com/help/568137493302217?helpref=faq_content
Giphy To track user’s use of GIFs for analytics and marketing purposes
Disqus To collect data on a user’s use of the comment system and what blogs/articles the visitor has read, which may be used for marketing purposes
Surveymonkey (including Wufoo) To save the user state across page requests when completing a web-based survey
MailChimp To collect data on user behavior and interactions in order to optimize the website and make ads more relevant
Spotify To track user engagement with audio content and playlists on the site for statistical and marketing purposes
YouTube To track user engagement with embedded video content on the site